From the Unholy Union Department:
On September 14, 2011, Louisiana’s Fourth Annual Childhood Obesity and Public Health Conference will be held at the Pennington Biomedical Research Center in Louisiana. The type of sponsors one would expect at such a monumentally important health event are all listed: The Louisiana Council on Obesity Prevention and Management, Blue Cross Blue Shield, Our Lady of the Lake Medical Center, Louisiana Action for Healthy Kids…and Coca-Cola.
Not only are Coca-Cola a bronze sponsor for a childhood obesity conference, but they are supplying “in-kind sponsorship.” In-kind sponsorship is “payment (or part payment) of sponsorship fee in goods or services rather than cash.”
In other words, product. As in product placement.
Does this mean they’re going to be handing out free Cokes at an obesity conference…or diet Cokes? And even if the product they bring is nothing more than swag — you know, stuff printed with Coca-Cola logos — doesn’t it seem a little odd to be doing so at an obesity conference? Will that much pure, liquid irony help raise awareness?
I’m not the only one that thinks this is weird, right?